You are the owner of a 10 year old highly successful national widget manufacturing company (Maritime Widgets Limited). You have just returned from a large industry convention. At the convention one of the keynote speakers was promoting the use of Data Warehouse technology as a means of solving the problem that too many organizations share, namely they find themselves "Data Rich Information Poor Knowledge Starved". You agreed with the speaker as you found the same situation existed in Maritime Widgets even though you felt that you had a good IT infrastructure, which according to your IT Director, that even though most of the technology was older it was working well. Regional Sales managers however seemed to be complaining about the inadequacies of their sales analysis reports. You pull out one of the handouts from the speaker's notes (see below) and you reflect on how this new technology (data warehouse) might solve this problem. Operational Data Customer Data INTERNAL DATA SOURCES Manufacturing Data Extract and Transform Data Ware- house Data Access and Analysis Queries and reports OLAP Data mining Historical Data Information Directory EXTERNAL DATA SOURCES External Data A. Do you agree with the speaker's assertions that many mid to large sized companies find themselves "Data Rich Information Poor --> Knowledge Starved" even though they are spending lots of money on IT? Why or Why not? How could this have happened in today's world of technology? Explain (8 marks) B. Briefly describe what a data warehouse is. Would it solve the problem above? Why or why not? (4 marks)