You are the owner of a graphic design firm that has a number of high-end clients. Your business started up last year and is financed by three angel investors. Your initial pro forma showed that you were going to be very profitable and return a maximum of $5 million to the angel investors within five-to-six years. The angel investors expect a return of 14 percent on their investment and originally invested $1 million in your startup. At this rate, the net present value (discounted cash flow of the future returns) was $3.8 million (Present Value of future discounted cash flows).

Beyond the financial performance, you want to be able to demonstrate to the angel investors that the venture is progressing well on a quarterly basis. To do so, you want to create a scorecard of measures that demonstrate that the venture is expanding and growing. What type of balanced scorecard would you create? What measures would you track to demonstrate that the venture is successful and building momentum?