You are the owner of a local sandwich shop. You have recently decided to introduce a line of vegan and vegetarian sandwiches. You are hoping to attract customers who frequent a natural-food store in the neighborhood. Establish some goals for the program. Then design a promotional mix that uses at least one of each type of promotion. Explain how you will track the success of the promotional mix against your overall goals.

Answer rating: 100% (QA)

This question is complete as it contains sufficient information and clear instructions Goals 1 Increasing Awareness Increase awareness about the new l... View the full answer