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You are the owner of a multi-million-dollar Retail business in India. Since the past 5 years, your financial reports are showcasing a consistent drop in

You are the owner of a multi-million-dollar Retail business in India. Since the past 5 years, your financial reports are showcasing a consistent drop in revenues & have entered into a loss-making position. Your market share is also falling & your organization is now believed to be in a weak market position. Which set of corporate strategies will you explore? Finalize the corporate strategy you would finally choose & how will you execute the plan?

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Market share refers to the percentage of sales the firm has in the overall industry Jewel 1996 It is therefore the portion of the total market being served by the firm and obviously the larger the mar... blur-text-image

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