You are the owner of a successful United States company that manufactures and sells a well-known, designer line of luxury handbags and accessories. You are wanting to expand your market by exporting your products internationally. You are also interested in engaging in a contractual mode of entry that involves the least operational complexity and capital investment.

• Explain the four steps you would take in developing an export strategy.
• Identify two important factors you would consider when determining a product strategy.