You are the owner of Maxus Pharmacueticals, which has marketed a new blood pressure medication that was patented 4 years ago. Despite $250 million in sales for the product last fiscal year and a low marginal cost of production ($0.75 per pill), the company has yet to show a profit from selling the drug. This is in part due to the $2.1 billion in development costs. Your economist has estimated that at the current price $3 per pill the elasticity of demand for the drug is -1.5. Based on this information, what can you do to boost profits? Explain.