You are the President of WeWin Spirits. You have been following the Tito's case, and others like it, very closely. Your board has been squirming for months about the $3m brand development cost and the pending launch of your newest brand, Stonemason's Step Gin, because its brand strategy rests squarely on the claim that it is "handcrafted at every step" in the process. There is nothing else particularly unique about the product, but there are actual people involved with the turning on of machines, loading of cases onto forklifts, and attaching hoses to drums, among other processes, so the concept seemed solid to a majority of the board. With the announcement of the recent settlement and the apparent end of the Tito's drama, most of your board is comfortable to roll out the new product, but Sharon, the board chair, remains concerned. She is doubtful that the specifics of the Tito's case provide the precedent needed to stave off a potentially successful suit. She asks you to investigate further and report your view to the board.You are charged with writing aone-pageanalysisof the situation and pitching your plan to address this issue.