You are the revenue manager of a 200-room hotel in Memphis. The management controllable costs (variable room costs) incurred when selling 1 room are $50. You are interested in evaluating hotel performance for two scenarios: fixed pricing and differential pricing. Based on the information below, please calculate the RevPAR for each scenario. Based on your calculation, explain which strategy you would select and why. (Show your calculations) Scenario one is that you used a fixed pricing strategy: at a selling pricing $200 per night your hotel would sell 150 rooms on a given day. Scenario two is that you implement a three-price strategy: low rate $150 per night, regular rate $200 per night, and high rate $220 per night. Your hotel would sell 100 low-priced rooms, 60 regular-priced rooms, and 20 high-priced rooms per day. 1. Calculate Occupancy, ADR, RevPAR, and GOPPAR for each scenario. Occupancy. 2. Discuss which scenario generates more revenue for your hotel and why? 3. Please provide three examples in the hospitality industry that use differential pricing. (Hint: Differential pricing can be used based on different criteria, including customer characteristics, location, time, quantity, distribution channel, product versioning, bundling, and payment terms)