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You are the strategic director of IGA (the supermarket), and your CEO has determined that the local environment has become too competitive. Internationalisation is not

You are the strategic director of IGA (the supermarket), and your CEO has determined that the local environment has become too competitive. Internationalisation is not possible for various reasons, and you have to stay within Australia. Come up with a Blue Ocean strategy for IGA to overcome their current competitive environment.

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