You are the Strategy Officer for a newly-established cosmetic surgery center based in New York City. This entity will be named Osborne Cosmetic and it will offer the usual and customary array of services provided by the cosmetic surgery center. Osborne Cosmetic's owners, new in their role as healthcare entrepreneurs, wish to gain a better understanding of competition in the market and enlist you to make an associated assessment. The owners are familiar with Porter's Five Forces Model and feel as though their knowledge of suppliers and buyers is sufficient. Noting the highly competitive market, however, they would like to bolster their knowledge of existing competitors, potential entrants, and substitutes and have requested your assistance and advice. Your task is to perform a market assessment, identifying existing competitors, potential entrants, and substitutes in the city of focus for cosmetic surgery services. The result of your efforts should yield a comprehensive overview of the competitive threats in the city of focus, affording the cosmetic surgery center's owners with details that will help them plan operations.

The paper should have the following headings:INTRODUCTION(In this section, supply an introduction, helping the reader grasps the intent of the forthcoming work.)BACKGROUND[City Profile-(supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information,ServiceProfile -(In this section, supply an overview of the area addressed by the organization: cosmetic surgery services. Provide a definition, note major areas of focus, and offer other helpful details, demonstrating your grasp of this particular area of healthcare.)

COMPETITIVE THREATS. [Existing Competitors -(In this section, identify cosmetic surgery centers by name currently in operation in the city of focus. Be sure to supply brief profiles of leading centers, aiding the owners in their quest to understand competitors.)Potential Entrants -(In this section, identify healthcare providers by name who are not currently providing cosmetic surgery services in the market, but might have the potential and desire to do so in the future. Be sure to indicate your view as to the likelihood that these entities actually might pursue offering such services.)Substitutes- (In this section, identify offerings that might serve as substitutes for cosmetic surgery services. Be sure to identify substitutes by name and indicate their threat potential)].CONCLUSION(In this section, summarize the proposal, being sure to express your expectations regarding how the suggested enhancements will collectively impact the resident experience).REFERENCES.