You are the upstate New York manager of a well-known soda brand. Below is a table taken from the Year-End Report you recently received from AC Nielsen. It presents the performance of your brand in 3 upstate New York metropolitan areas relative to the average performance of your brand across all metropolitan areas nationwide.

$ Sales per TDP
		Above National Average	Below National Average
TDP	Above National Average	Buffalo	Rochester
	Below National Average	Syracuse

 What is TDP and how is it calculated?

 What is $ sales per TDP and how is it calculated?

 Is there an obvious concern with your firm's performance in Syracuse? If so, what marketing activities does your firm need to consider adjusting in an attempt to remedy this problem? Explain.

 Is there an obvious concern with your firm's performance in Rochester? If so, what marketing activities does your firm need to consider adjusting in an attempt to remedy this problem? Explain.