You are the vice president of marketing at a large corporation. One of your best-selling products is brand XYZ. It is a toothpaste that provides excellent protection against cavities. You also sell XYW which is the same toothpaste but adjusted to focus more on providing fresh breath.

The head of your promotion department comes to your office and tells you that based on the very reliable study, if the company were to increase the annual social media promotion budget for XYZ by $500,000, the sales of XYZ would go up by $2,000,000.

Assuming that these estimates are perfectly accurate, what additional information would you like to have before deciding to approve the increase in the social media promotion for XYZ by $500,000? List all the information that you think is necessary and explain why it is relevant to the decision. (40 points)