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You are the Vice President of Sales and Marketing for Acceljet Inc. (imaginary name). Your company makes gas turbine engines for use in electric power

You are the Vice President of Sales and Marketing for Acceljet Inc. (imaginary name). Your company makes gas turbine engines for use in electric power generation. Your Board of Directors is pressuring the CEO, President, and you to develop a strategy to market your jet engines to aircraft manufacturers, such as Boeing, within six months. You have not historically marketed your jet engines to aircraft manufacturers, so this new strategy requires much consideration. You have an upcoming meeting with the President to discuss marketing channel strategies for this new initiative. 


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