Question
You are the VP of Communication for Mylan Corporation, the maker of Epi pens. Mylan has come under considerable regulatory and public scrutiny after media
You are the VP of Communication for Mylan Corporation, the maker of Epi pens. Mylan has come under considerable regulatory and public scrutiny after media reports regarding the pricing of Epi pens. Your CEO has been called before Congressional Committees to explain corporate actions, media coverage has been extremely negative and you are being investigated for anti-trust violations.
Your job is to develop a strategy to defend your corporate decisions in the current economic and regulatory climate.The strategy should include elements to deal with public opinion, the media and regulators (both state and federal).
You may not reverse Mylan's pricing decisions.
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