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You are thinking of running a marketing campaign. It increases the firm s brand recognition and thus its cashflows by $ 1 1 0 ,

You are thinking of running a marketing campaign. It increases the firms brand recognition and thus its cashflows by $110,000 at the end of the year in which the campaign is run. The expenses add up to $30,000 if you run it today or $40,000 if you run it in a year. Assume an interest rate of 9% per year. How much larger is the NPV of running the campaign today compared to running it in one year? Answer in dollars with two decimals.

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