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You are thinking of running a marketing campaign. It increases the firm s brand recognition and thus its cashflows by $ 1 1 0 ,
You are thinking of running a marketing campaign. It increases the firms brand recognition and thus its cashflows by $ at the end of the year in which the campaign is run. The expenses add up to $ if you run it today or $ if you run it in a year. Assume an interest rate of per year. How much larger is the NPV of running the campaign today compared to running it in one year? Answer in dollars with two decimals.
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