You are to answer the following 2 questions. Please answer the following questions completely and succinctly. On your submission, put your name and only the requested answers. There is no partial credit for this assignment, so only submit it when you are sure of your answers. Question 1 - Changes in Share (1% to your final grade) In the West Lafayette area, Sprint and Verizon have had total dominance of the wireless communications market. They have settled into a pattern where Verizon has four times the market share of Sprint. However, there is a new entrant, Boost Mobile, that has entered the market this year. Along with this entrant, there is a renewed adverting and promotional blitz by all the firms in the market. The resulting switching matrix is as follows: Coke From Pepsi Sprite Verizon Sprint Boost 1) What is Boost Mobile's Market Share three years from the current period? Question 2 - Market Dominance (1% of your final grade) Your firm has conducted some market research on the major soda manufacturers in the market: Coke, Pepsi, and Sprite. Based upon this market research, conducted via three independent pricing studies, you obtain the following information: Pricing Study - Coke Before After Before After Before After Verizon 0.7 0.1 0.3 Price Quantity 2 100 1.25 225 2.5 200 2.5 125 2 150 2 100 Coke Pepsi Sprite To Sprint 0.2 0.6 0.2 Before After Before After Before After Coke 2 2.25 2.25 1 1.5 Pepsi Pricing Study - Sprite Price 2 Sprite Boost 0.1 0.3 0.5 Pricing Study - Pepsi Before After Before After Before After Quantity 125 200 175 225 225 100 Price Quantity 2 150 2 175 2.5 200 2.75 125 2 150 2 175 1) Who is the market leader? What is the clout and vulnerability measures of the market leader?