You are to assume the role of director of operations for FOOD GALA, a regional grocery store chain that has forty locations. The senior vice president (judge) has asked you to analyze the current grocery delivery companies that service FOOD GALA and recommend how the chain can offer a competitive store-branded service. FOOD GALA has always promoted itself as "the local choice" in the grocery business. Even with three national chains servicing the same areas as FOOD GALA, its customer base remains large and loyal. FOOD GALA takes pride in the communities it serves; the company sponsors many activities and local charities and awards local students with scholarships each year. In the past 12 months, two national grocery delivery companies have begun servicing customers in the area, delivering groceries from both the national chains and FooD GALA. The two national grocery delivery companies offer annual fees for unlimited deliveries or a $10.00 fee for each delivery made. Shoppers can log on to the grocery stores' websites, choose items to be delivered, pay for the items and schedule the delivery. The two grocery delivery services in the area are CART INSTANT and DRIVEON. CART INSTANT charges an annual fee of $149.00 for unlimited deliveries, with no minimum purchase required per delivery and a one-hour guarantee. DRIVEON charges a $99.00 annual fee for unlimited deliveries, with no minimum purchase required per delivery. Both CART INSTANT and DRIVEON allow shoppers to use the service without the annual fee, but charge $10.00 per delivery. The senior vice president of FOOD GALA (judge) feels the chain needs to begin offering its own store-branded delivery service. Not only is it an additional service the company can provide its loyal customers, it is also a way the company can make a profit. The senior vice president (judge) wants you to determine how the FOOD GALA grocery delivery service will work. The senior vice president (judge) wants the service to offer competitive pricing, so that customers will be more likely to use the store-branded service rather than CART INSTANT or DRIVEON. You must determine pricing of the service, minimum purchase requirements and any additional perks that would make the store-branded service more enticing than the national chains. You will present your ideas to the senior vice president (judge) in a role-play to take place in the senior vice president's (judge's) office. The senior vice president (judge) will begin the role-play by greeting you and asking to hear your ideas. After you have presented your ideas and have answered the senior vice president's (judge's) questions, the senior vice president (judge) will conclude the role-play by thanking you for your work