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You are to assume the role of marketing manager for an optical lens manufacturer. Your engineers have recently developed a miniature lens suitable for security
You are to assume the role of marketing manager for an optical lens manufacturer. Your engineers have recently developed a miniature lens suitable for security cameras. this lens has a special W effect whereby it can switch from an ordinary lens to a fish- -eye lens enabling firms to use fewer cameras since one camera can cover a wide area, but can focus in on any suspicious activity. Your market research people have come up with the following research ndings regarding the pricing of the product. Note that the prices are what the customer would be prepared to pay in each case. The sales forecasting is the following: If the lenses are sold at: W W Egg: 50c mg; 50,000 gm; per ggggg} 75c each 40,000 gm per ggggg} 1 each 30,000 gthg per ggggg} 1.50 each 15,000 gm; per ggggg} 2.00 each 5 000 ' er Obviously the bigger the production run, the lower the price to manufacture. m Whammuambthemwwm Production 50,000 gmg There is also a one-off tooling charge of 8,000 for the special mugging equipment needed to make the lenses. The managing director has said that he wants to see at least a 30% profit (based on turnover) on an).r new project. He allows two years for a new project to prove itself before he starts asking difcult questions. The nance director wants to see the entire setting-up costs W51 over the rst year of operations. Which priceis] will meet the managing director's targets? Which will meet the nance director's target? Which price shows the most prot? What is wrong with the managing director's target? What pricing strategy would you follow
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