You are to investigate a "green business " related to your engineering or design discipline . We would define green business as a... ...strategy refers to the tendency to integrate environmental issues in business strategy, across sub -business functions such as manufacturing , supply chain , finance , human resources and marketing in international markets (Banerjee , 2002 ). Describe what makes the company a green business " and how they innovate or stay ahead of their competitors . It is important that you state the company's Unique Selling Point (USP ) and evaluate how they maintain it. About the company of your choice . The company : must have a clearly defined range of green products so it cannot be a consultancy firm . cannot have a turnover that exceeds $5 million for a manufacturing industry or $15 million for the construction industry. cannot be a Sole Traders and multinational organisations are excluded from the selection Part 2. Creating a VPC and a BMC (Business Model - weighted 40) 1. For the same "green business ", illustrate the company's Value Proposition Canvas using a VPC template 2. Discuss the VPC in detail in the text , focusing on how the company integrates green strategic thinking into the business in order to address issues of sustainable development 3. Business Model Canvas (BMC ). You will find examples online and week 5 and 6 lecture sides may be useful references. From your company, highlight how the different business functions operate together in your BMC