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you are to select a type of product or company and segment their market based upon needs and wants of each segment. Provide each segment
you are to select a type of product or company and segment their market based upon needs and wants of each segment. Provide each segment that you identify with a descriptive nickname (as shown in the above example). Profile each segment to describe those persons in the segment and what gives rise to their similar needs and wants. Then, briefly describe some of the marketing mix decisions that you would make to serve the needs
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