• You are to write the journal in your own words about your own thoughts on the topic.
• You may write as much as you desire but a minimum of 250 words is expected.
• You must write about how the topic affects Coca-Cola being discussed throughout this course.

Keep in mind APA and references are not required for your journal post but it will be required for your final paper submission.

For this journal, please respond to the following topic on: SWOT Analysis

In this section of your SWOT Analysis you should think about the factors that work in favor of Coca-Cola. You will need to consider the company's management, market segment, product/service, balance sheet, and whether your company is a low cost business, strongest player, innovator, etc.

Give your own opinion of what the company is doing right and how that can move the company forward. You should work this out with the strongest factor getting the most attention and then work down the chain to the least significant advantage.

Discuss the most obvious and best-selling product(s)/services (strength) of the company in your project. Be thorough and provide sufficient detail to fully present the strength of the company.