You are told that the price elasticity of demand for biltong is estimated to be 1.89.

Use this information to answer the questions that follow.

Marks will be awarded for your ability to integrate theory with the scenario provided.

Q.2.1 Identify any six factors that can impact the price elasticity of demand for

biltong; and

Explain how each one can be applied to achieve this elasticity coefficient.

(12)

Q.2.2 Based on an elasticity coefficient of 1,89, explain how biltong producers can

increase total revenue from the sale of biltong.