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You are trying to estimate the cost of capital for an all-equity financed private convenience store chain, Schmuckee's. You can use as comparison some publicly
You are trying to estimate the cost of capital for an all-equity financed private convenience store chain, Schmuckee's. You can use as comparison some publicly traded firms that are in the same industry: 11to7 Corp, Volero Inc, and Whawha Ltd. These companies have equity betas (D/E ratios) of 1.8 (1.3), 1.2 (0.7), and 0.8 (0), respectively. All firms face a tax rate of 40%. If the expected market return is 11% and the risk free rate is 3%, what is a good WACC to use for Schmuckee's. Answer with a decimal: like 0.085, not 8.5% or 8.5
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