You are working as a consultant and have been hired by a company to assist in creating a company Code of Ethics in order to attract and retain more customers to your products and to prove the companys ethical conduct & practices. This smaller, private company sells footwear for the Canadian and American marketplaces. The company has made the decision to do business with a supplier in Mexico.

The initial product quality has been very good, and the delivery of products to your company has also been very reliable. A few independent shareholders (some of whom sit on the company Board of Directors) own the company. You have visited the factory, and while the standards may not be what you would be allowed in Canada, generally the workers seem to be happy with their jobs.

Part I Introduction

How does doing business in Mexico different from Canada? You should undertake some online research on Mexico and summarize major political, cultural/social and economic differences. What if any, are the obvious Competitive Advantages to production in Mexico; describe this Competitive Advantage fully.

Part II Code of Ethics

Your Code of Ethics needs to address the 4 relevant areas of business. There should be at least 2 or 3 points to each category that are simple, and easy to communicate to customers, shareholders and company employees alike ;

Responsibility towards Customers

Responsibility towards Employees

Responsibility towards Investors

Responsibility towards the Environment.

Analysis Part II Promotion

PART III - Decide what form of Advertising Media would be most useful in promoting the company to customers in Canada and the USA.

Specify how you would make customers aware of the Code of Ethics you have created and why they should be confident of buying your products. Explain your answer.

PART IV Conclusion

You should summarize the findings in your paper stating how you think the Code of Ethics will assist the company in increasing sales in Canada and the USA. How might this influence your customers (describe how).

Papers should be approximately 1000 to 1500 words

Please include references

Including APA Bibliography/Citations)

You should summarize the findings in your paper stating how you think the Code of Ethics will assist the company in increasing sales in Canada and the USA. How might this influence your customers (describe how).