You are working as a manager at a big financial institution and it is your responsibility to get more people to use the credit cards and in doing so upgrade to a premium service that charges an annual fee. With this in mind you conducted a test of your customer base and have a sample of 30 card holders data.

Request an odds ratio and explain in detail what this means? Make a recommendation to the company based on this analysis.

Note to tutor: I have performed the Odds Ratio in SAS already. I just need help interpreting it.

Odds Ratio Estimates and Profile-Likelihood Confidence Intervals
Unit	Estimate	95% Confidence Limits
1.0000	16.027	1.928	277.031
1.0000	1.150	1.029	1.360