You are working as a senior researcher for a company $($of your own choice, private or

public, domestic or international$)$ to conduct business research in order to solve an

issue$/$situation$.$ The issue$/$situation the company is facing could be a problem, such as

declined revenue, or a potential opportunity, such as the introduction of a new product or the exploration of new market. The issue that the company is facing requires rigorous business research. It is not a problem that can be resolved through simple thinking or discussion. The company is SHEIN and the business proposal is The impact of social media on customer buying behavior in the fashion industry. What would be the background for the current situation and a literature review?