You are working as Marketing manager in a company producing products/services, and you are leading the marketing team. Your team was asked to provide an evaluation about new offering (product or service) to the market in your area.

Write to inform and educate your team about the different types of offerings in marketing and how they differ from each other.

Furthermore, explain the process involved in developing a new offering and the importance of each step in achieving success and making a remarkable market entry.

1. How does the application of business models aid in the decision-making process when creating and bringing an offering to market, taking into consideration the product, price, and service components of the offering and the various types of offerings marketed to individual consumers and businesses?

2. Discuss the key components of an effective decision-making process for creating and bringing an offering to market and the relative importance of each step in the success of the offering.

3. Review the objectives and strategies of each stage in the marketing process and explain how they inform and shape branding decisions and packaging levels for new products, emphasizing the critical role of effective decision making in these processes.

Therefore, as a Marketing manager, you must highlight to your team the importance of understanding the different types of offerings and the steps involved in the development process to ensure the successful market entry of your product/service.