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You are working as the Vice President of a fast - growing consumer durables brand based in the UAE. The company has recently taken a

You are working as the Vice President of a fast-growing consumer durables brand based in the UAE. The company has recently taken a decision to expand to three new markets in Africa. You have been entrusted with the task of setting up organizations, getting the relevant licenses, recruiting teams, etc. Some of your colleagues are of the opinion that you should copy & paste the organizational structure as in the UAE but there are others who are of the view that you should personally visit the 3 countries and spend time to understand the market, culture, government policies, manpower availability, etc. Critically discuss and analyze the effect of Strategic HRM towards organizational performance and development.

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