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You are working for a company called Skyline Parts Technology that is asking you to perform some analysis on some company financials. The company

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You are working for a company called Skyline Parts Technology that is asking you to perform some analysis on some company financials. The company is doing great and you are being asked to perform the following analysis to report back to the CFO! What do you tell him regarding the following situation? annual sales of to end user at retail store. MSRP per item retailer sell to customer list price per item to retailer retailer promotion i cost of goods sold (all variable) R&D discount rate 175,660,000 10 6 SN $2,698,000 50,000 SN general advertisemtent 7,000,000 other consumer promotions 1,000,000 other advertisements 2,000,000 typical sales force expense to sell items per year 3,000,000 salaries for marketing staff 1050,000 corporate overhead percent of gross sales revenue 26 70% average customer purchases of item per year customer loyalty from 1 year to the next What do you tell the CEO for the Gross Sales Revenue, total marketing/sales expenses, gross proft margin, and the net marketing contribution?

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