You are working for a Division I athletic department and are a part of the committee working to put together a bid to be a host site for the second and third rounds of the men's NCAA basketball championship. You have been nominated to write the section of the bid that examines and discusses your bid city (including infrastructure, hotels, venues, things to do, restaurants, demographics, and access/proximity to airports). This bid is an incredibly serious and important undertaking for your athletic department. The athletic department has never hosted an event of this size so you do not have any previous documents to use as a guide. Furthermore, some previous host cities have had difficulty selling out their arena. The mistake that some previous sites have made was to assume that these tickets would sell themselves because it is a NCAA men's basketball tournament event. You are determined not to let this happen. Therefore, it is important to identify multiple target markets that you can go after to sell tickets. 1. Write an executive summary (this is not the same as an introduction, but an overview of your entire document that hits the high notes). 2. Write a mission statement for your event. 3. Identify five SMART goals for your event. 4. Write up your section of the bid (see above for requirements). Include a summary of what makes your host site unique and different. 5. Identify five target markets that you and your colleagues in the athletic department can target to sell tickets. 6. How will you involve the surrounding community in the bid and the event? 7. Conduct a Risk Analysis using a Risk Assessment Matrix. How will you monitor risk? 8. Provide an Event Planning Timeline.