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You are working with a consumer product company on estimating the expected cash flows from a new brand of toothpaste that they plan to introduce.
You are working with a consumer product company on estimating the expected
cash flows from a new brand of toothpaste that they plan to introduce. From your
prior experiences with earlier introductions of similar products, you have
collected the following information:
You are likely to sell million tubes in the first year that you introduce the project,
million in the second year, million in the third year and back down to
million in the fourth year. At the end of the fourth year, you will have to replace
the brand with a new one.
You price toothpaste at $ a tube currently, and expect to increase prices at a
year for the next years.
You will have to advertise most heavily in the first year, spending $ million on
advertising, but you expect this to drop to $ million in year $ million in year
and $ million in year
Your costs associated with producing the toothpaste are $ a tube currently, and
you expect this to increase at a year for the next years.
You will have to invest $ million in new equipment at an old plant to create the
manufacturing facilities and you expect to depreciate this expenditure straight line
over the years down to zero.
You have a tax rate.
The firms weighted average cost of capital is This is the required return on
the project.
What is the NPV
Please exlpain with formulas included thank you!
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