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You are working with a consumer product company on estimating the expected cash flows from a new brand of toothpaste that they plan to introduce.

You are working with a consumer product company on estimating the expected
cash flows from a new brand of toothpaste that they plan to introduce. From your
prior experiences with earlier introductions of similar products, you have
collected the following information:
You are likely to sell 8 million tubes in the first year that you introduce the project,
10 million in the second year, 12 million in the third year and back down to 8
million in the fourth year. At the end of the fourth year, you will have to replace
the brand with a new one.
You price toothpaste at $ 3 a tube currently, and expect to increase prices at 5% a
year for the next 4 years.
You will have to advertise most heavily in the first year, spending $ 10 million on
advertising, but you expect this to drop to $ 6 million in year 2, $ 4 million in year
3 and $ 2 million in year 4.
Your costs associated with producing the toothpaste are $ 0.50 a tube currently, and
you expect this to increase at 5% a year for the next 4 years.
You will have to invest $ 10 million in new equipment at an old plant to create the
manufacturing facilities and you expect to depreciate this expenditure straight line
over the 4 years down to zero.
You have a 40% tax rate.
The firms weighted average cost of capital is 12%. This is the required return on
the project.
What is the NPV?
Please exlpain with formulas included thank you!
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