You are writing a book on how to evaluate performance evaluation for a company. Think about some of the influences and measures of company performance that you read about in this module.

Explain the use of return on assets (ROA) and the price to earnings (PE) ratio in evaluating the performance of a company. Write about how to calculate ROA and PE ratio and how market conditions can affect these metrics.

Share the ROA and PE ratio for a company you are familiar with. What do these metrics tell you about the financial health of the company?