You, as a software architect, are assigned to modernize a CRM (Customer Relationship Management) system for your employer. The key driver behind this system is to attain and retain customers through its relationship with them.

Createthe following sections of the Architecture Design Document (ADD) in a 3- to 4-page MicrosoftWord document, using the Customer Relationship Management (CRM) system described in theAssignment Backgrounddocument:

Overview section:

Create an overview of the existing CRM system.

State the issues.

Identify the goals to modernize the existing system.

Stakeholder identifications section:

Create a table including at least 6 stakeholders of the system (including internal and external users).

Summarize each, including why they are stakeholders.

For those users with functional use of the CRM, list one or more uses that they would have for the system. This need not be an exhaustive list, but you are looking for the core features of the CRM to be included.

Assignment Background

You, as a software architect, are assigned to modernize a CRM (Customer Relationship Management) system for your employer. The key driver behind this system is to attain and retain customers through its relationship with them.

The problems your company face are as follows:

Your company produces products, but it is having trouble finding the target market for these products.

Your company also has no way to market products to prospective customers.

The customers your company has attracted are often unsatisfied and do not issue repeat business to the company.

On a positive note, your company has workable systems in existence:

Sales Order system is fine, but lead generation and marketing is non-existent

Accounting

Inventory

Customer service call tracking

Unfortunately, none of these systems talk to each other. There is no synergy within the organization integrating the systems with one another.

In addition to solving these internal problems, the company wishes to address the following requirements:

Simplify and ease integration with existing systems

Expand the system into other areas

Provide mobile access for customers and potential customers. The company will interact with customers in this way, and, more importantly, customers can interact with the company

Mine its massive databases for analytical purposes

Secure the system since the last data breach at the company tarnished its image and resulted in hundreds of thousands of stolen credit card numbers