You believe in the efficient markets hypothesis. You have a friend who is a small share investor. Your friend tells you that he read an article in the newspaper reporting on the high potential growth prospects of USQ Technology Company.

a) Would you advise your friend to purchase shares in USQ Technology Company based on this newspaper report? If so, why? If not, why not?(3 marks)

b) As a general rule, what investment strategy would you advise for your friend? (1 mark)