You brought up a very interesting point in your discussion about this audience being trend setters. Can certain brands of food, or brands of other product categories, be valuable to a consumer simply because of their status appeal?

Starbucks could also fit into this category. There are probably many automobiles and water brands that could apply here as well. And yes, this list could go on indefinitely.

Finally, this does happen obvious connection with Maslow and the Hierarchy of Needs. Can this really be the basis of a purchase that someone is willing to make?