• You bumped into your ex-colleague, Allen Smith at a nearby supermarket. You struck up a conversation and he spoke enthusiastically about his up-coming business. He is planning to open a fitness centre in your neighborhood. Throughout your conversation with him you noticed that he did not mention a proper product/service feasibility analysis. It seems that he was blindly forging ahead with no proper planning especially on the product/service feasibility analysis. As a friend advise him on the most critical issues he should consider when completing the product/service feasibility analysis.
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