You can access the Santam Group website and also have a look at their subsidiaries or business units like MiWy Insurance, Santam RE, Santam Personal, Santam Specialists, Santam Commercial

Question

A company pursuing a differentiation strategy strives to create a product or service that customers perceive as being different in some important way. Customers need to believe that the product or service offered has differentiated qualities that are worth paying a premium price for.

Provide practical strategic recommendations for how the Santam Group can better differentiate their products and services for each of the following strategic business units (SBUs): Santam Personal, Santam Commercial, Santam Specialist, MiWay and Santam Re.