You can attract top talent by having strong recruiting practices, you can do a positive brand image and attract top talent in the industry. You can get a better understanding of a candidate skills by conducting thorough interviews and assessments ensuring that the right person is hired for the job. Improved retention is also a pro because when you hire the right person for a job, there's a better chance that they will be satisfied in their role, which could improve retention rates.

Cons: Strong recruiting practices can be costly, especially if you're using external recruiters or investing in expensive recruiting software. Recruiting can also be a time consuming process, especially when you're looking for a specific skill set or when there's a shortage of talen. There are no guarantee of success even if you have invested a lot of time and money in your recruiting process, there's still no guarantee that you will find the right person for the job.