You can't afford to advertise to everyone all at the same time. It's just too expensive and not everyone is interested in your product. Companies segment the overall market into bite sized chunks, then they advertise specifically to that segment. Have you ever seen an advertisement for a Bugatti supercar? No? That's because we're not in the segment of the population who can afford (demographic) a Bugatti. Here is the book's discussion on segmentation: Here's a great explanation of those segments for Starbucks (Links to an external site.). Create a market segment for these three products using at least three of the above categories: 1) Subaru crossover SUVS 2) Baby Bjorn baby carriers 3) Fast Tax tax preparation service (Links to an external site.) In your responses, say if you agree or disagree, and if you learned something from them. Write three paragraphs IF You can't afford to advertise to everyone all at the same time. It's just too expensive and not everyone is interested in your product. Companies segment the overall market into bite sized chunks, then they advertise specifically to that segment. Have you ever seen an advertisement for a Bugatti supercar? No? That's because we're not in the segment of the population who can afford (demographic) a Bugatti. Here is the book's discussion on segmentation: Here's a great explanation of those segments for Starbucks (Links to an external site.). Create a market segment for these three products using at least three of the above categories: 1) Subaru crossover SUVS 2) Baby Bjorn baby carriers 3) Fast Tax tax preparation service (Links to an external site.) In your responses, say if you agree or disagree, and if you learned something from them. Write three paragraphs IF