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You currently working as a consultant at Ndaya Consulting and the area of benchmarking and customer analysis where you mainly excel. The following needs your

You currently working as a consultant at Ndaya Consulting and the area of "benchmarking and customer analysis" where you mainly excel. The following needs your urgent attention. Required a) Discuss the types of benchmarking and give an example of each b) Discuss the steps involved in assessing competitor strengths and weakness.

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