You decide that it's worth it to spend money hiring translators and cultural experts to create separate websites for each language. You are able to select different photos and models that will appeal to each culture. You can ensure that awkward or potentially offensive language translations are avoided. Each website has the same structure, but different fonts, date format, currency, and payment types. Next you need to decide how to control the inventory for each website Next How do you determine which products in the inventory will go into which market? All websites offer the same products Determined by the team assigned to each market