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You decide that structural changes must be made immediately at Holden Evan to deal with the problems caused by the three SBU marketing teams. What
You decide that structural changes must be made immediately at Holden Evan to deal with the problems caused by the three SBU marketing teams. What should you do
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There are 3 Steps involved in it
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1 Consolidate the three SBU marketing teams into one centralized marketing department This will impr...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
