You Don't Know What You Don't Know: The long arm of the U.S. FTC's scathing allegations that Tapplock didn't follow industry best practices in safeguarding customers' personal information (a no-brainer that Philip has observed in many new start-ups) and that it didn't encrypt connections between its Smartphone app and the company's backend servers, ultimately led to vulnerabilities that could unlock its product. Knowing what you now know about Tapplock, what advice would you give to entrepreneurs that could prevent their hopes and dreams from being extinguished by their blinders, which prevent them from recognizing potential risks that remain hidden until they are revealed