You explain that within these two categories of evaluation there are sub-categories because there are many different aspects of a program that need to be assessed "For example, when we determine whether or not our program led to a change in the measles infection rate in Bexar County, we'll be doing a[n] evaluation." Process evaluation Impact evaluation Outcome evaluation Formative evaluation (not process) "As part of our communication strategy," you tell the staff members, "we need to consider the best way to disseminate intervention messages. Whatever route we choose should be an effective way of getting the attention of our specific audience. Taking out an ad on daytime television is probably not the most effective way to reach local parents. A better might be using social media like facebook or instagram. Marketing technique Outreach activity Recruitment strategy Communication channel