You have a client in a similar industry requiring advice on entering the share market. This client is a small player. Form a report on the major strengths weaknesses opportunities and threats in the market by reaching your allocated companies background.

Company - Meridian Energy

Use the company and select the 10 ratios you deem most important financial ratios from 2014-2017.(Show these in Excel together with illustrative graphs deemed appropriate).

Based on your analysis of your ratios answer the followingquestions

1) What 3 items of important information does the income statement ratios reveal about the financial performance of the company?

2) What 3 items of important information does the balance sheet ratios reveal about the financial position of the company?

3) Can you identify the major cash flow implications for this company?