You have a competitive market where people choose between pepperoni pizza and mushroom pizza. The price of pepperoni pizza increases. Explain both graphically and with words how this price change is connected to how some consumers change their consumption of pepperoni relative to mushroom pizza. In words and graphs, connect this consumption change to a change in an individual's demand curve for mushroom pizza. Explain how these individual demand changes impact the market demand curve for mushroom pizza. Explain and show graphically how this market demand change impacts the market's price- quantity equilibrium for mushroom pizza.