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You have a friend, let's call him Jose. Jose knows that you are currently taking an investments course, so he comes to you for advice.

You have a friend, let's call him Jose. Jose knows that you are currently taking an investments course, so he comes to you for advice. Jose wants to invest but he does not know which company to select. Jose has settled on two companies : Apple or Google but not both. Jose questions you on what factors/indicators/ data point should he consider when making this decision be convincing. Which company do you pick and why? please give a brief summary.

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