You have a pediatric dental practice and want to provide a satisfying experience to both the children you treat and their parents. Your patients range in age from $2$ years to $18$ years and require a myriad of services. What is the best way to influence the customer experience?

Provide climbing toys and video games for patients to use while waiting for their appointments. Time is a contextual influence on customer experiences.

Fill your waiting room with only information about healthy teeth and the need for regular dental visits. This creates selective attention $($an individual influence$)$ and turns parents into dental experts $($a contextual influence$).$

Appeal to the patient's self$-$image by hanging photos of happy children showing off their clean teeth. This influences individuals to seek regular care.

Create an online forum with a group of dental opinion leaders culled from your most satisfied parents. This creates a form of social influence.