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You have a reasonable understanding of Southwest's competitive advantage and the sources that contribute to it , from your first discussion board. Using that information
You have a reasonable understanding of Southwest's competitive advantage and the sources that contribute to it from your first discussion board.
Using that information and after reading the case, do you think Southwest's competitive advantage is sustainable? Use your VRIO framework and discuss with regard to all the threats that are highlighted in the case eg incumbents, ULCCs
Read through the posts of others. Comment for someone whose position in this regard differs from yours. Explain if you are changing your position.
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