You have all heard about the proliferation of e-commerce. There are certain advantages enjoyed by the firms who retail in this new arena. I would like you to visit one of the dynamic firms in this industry:

Amazon.com

Find out what the following book would cost you if you bought it at Amazon.com:Ric Burns,New York, An Illustrated History.(include shipping and handling charges)

I bought this book new at the bookstore a couple years agoand paid $60. plus tax for a total of $64.20.

Why the lower price at Amazon?

What other advantages does Amazon enjoy?

Should e-retailers be forced to apply sales taxes?

Why will the number of web reatilers increase? (hint: easy entry)

Why is there likely to be a shake -out in this industry (firms leaving)?